Focus Group:
Focus groups allow us to find out what our target audience think about the genre of music and what they think when given some texts to look at. We chose to show three people, two seventeen and one eighteen year old, the Arctic Monkeys 'package' - the Arabella music video, the digipak and the album advert poster for the band's album, AM. We thought of five questions that would tell us what the individuals thought about a music genre that they were interested in and the overall responses were things to do with typical genre conventions and characteristics being portrayed in the video and simplicity which creates a sense of needing to listen to the music, which could be complex.
What idea/ image do you get of the band?
How do the Arctic Monkeys represent the indie alternative genre? Is it effective?
What image is created from the advert?
Do you think the whole package represents the indie genre well?
Would you buy this album?
No comments:
Post a Comment