In what ways do your media products use, develop or challenge forms and conventions of real media products?

Final Production:

Final Production:

Storyboard:

Storyboard:

This is the storyboard that we created on Celtex.

How did you use new media technology in the construction and research, planning and evaluation stages?

Print Product Ideas:

Digipak and Advert Planning:

Digipak and Advert Planning:

       

Audience Survey:

Audience Survey:

The first question we asked was "How old are you?" Of course, this was a very important question because it helps us to find out our target audience demographic and age is a question that will help us to identify with the audience, especially because we are the same age as them so it will be easier to create something that the audience will like. From the research, the majority of the people we asked (around eight, nine people) were of the age range that we intended to create a product for, fifteen to eighteen year olds.

The second question, "What is your gender?" we thought was extremely important also because we needed to see a mix of opinions from both boys and girls in order for our survey to be varied, which would help us get opinions from both sexes. Most of the participants were girls, which led us to think that girls like indie bands more because indie/alternative bands tend to be made up of men for whom the mainly girl fan base can 'idolize'. 

"What is your occupation?" was the third question and we decided to ask it because it links in with the age question and it helped us to determine the target age range of our audience and how we can make a product that'll appeal to them.

We asked the question "What colour scheme would you associate with an indie music video?" because we found the colour to be a focal aspect in most of the videos that we watched. Our target audience found the same results as us, clearly, so we know that a black and white colour scheme would be relevant for the product that we choose to create. 

This was an important question to ask because it will help us to decipher what type of music video we can create. We decided to give examples in order for the audience to be able to recognize the type of videos and it could help them choose which one they preferred. 

Due to the research that we conducted as a group, we found that from the bands we looked at and the music videos we watched, a lot of the bands, if not all, were made up of males. So we decided to ask in our surveys what other people thought who hadn't studied the bands in greater detail and it was known that males are more popular within this genre and it aids our product because we know that if we want to create a stereotypical music video/band, our target audience would most likely expect to see men.

We chose four bands from our chosen genre and asked the target audience which they preferred. Arctic Monkeys was the most popular so we have chosen to base our band's identity and music videos off of ones that are like the Arctic Monkeys (or rather similar) because this is what the audience would like to see. 

This was important to ask because we had to find out what elements to include in our digipak that our target audience would prefer to see as this would result in more listeners and more sales of the CD.

This was probably one of the most important questions because if we decided to use the band in the music video product that we are going to create then it's important that the audience are going to enjoy watching. The identity is important to look into as we have to think about clothing, makeup, props and other prospects of mise en scene to create the 'scruffy' image that the audience said they expect.

Obviously this question was necessary because we are creating a digipak which goes in a CD case. We found that people within the target audience do listen and buy CDs however online music streaming and other forms of music listening were more popular.

We didn't want to make our music video too long or too short so we asked how long people would expect it to be as our audience may lose interest if it is too long or may be disappointed if it's too short. 

This was a general question because we wanted to know if our target audeicne would be interested in a music video for this genre and we wanted to see how many people would be interested in watching it.

We have included the band in our final product music video because we found that as well as our target audience saying that they'd prefer for the band to be in it but with a lot of the music videos we watched, especially those of The 1975 and Catfish and The Bottlemen, the band were seen in the video. 

This question just gave us a general idea of how many people would watch the music video.

Timeline:

Timeline:

To create our timeline, we decided to print out the lyrics of our chosen song and annotate each line. This was easier because we found that we could put any camera shots, actions and performances straight onto the lyrics so it was easily visual for us to understand. 

Location Scouting:

Location Scouting:

We are only using one location, the stage at Kings Norton Boys' School. We decided to use this location because the stage is the right size and we would have access to instruments that are already there. We were going to use the drama studio in our own school, Kings Norton Girls' School, however we rejected this idea because the stage wasn't quite big enough and we had limited access to instruments.

Shot List:

Shot List:

Shot 1: music starts – zoom in of ‘Britain’s Got No Talent’ sign – zoom in (00:03)

Shot 2: close up of Matt tapping fingers on table – slightly shaky camera (00:06)

Shot 3: medium shot of boy band sitting behind desks (looking bored) – static (00:10)

Shot 4: long shot of boy band sitting behind desks – static (00:14)

Shot 5: medium close up of Harvey looking bored – static (00:16)

Shot 6: close up of Matt’s face – static (00:18)

Shot 7: close up of Harvey’s face – static (00:22)

Shot 8: close up of Sam’s face – static (00:24)

Shot 9: long shot of boy band on stage with instruments – static (00:30)

Shot 10: long shot of instruments on stage – static. (00:32)

Shot 11: music starts – long shot of girl band performing – static (00:38)

Shot 12: medium long shot of Jasmine Price performing – static (00:42)

Shot 13: medium long shot of Nicole performing – static (00:45)

Shot 14: medium long shot of Will performing – static (00:48)

Shot 15: medium long shot of Jasmine performing – static (00:55)

Shot 16: fade to black (00:57)

Shot 17: long shot of boy band performing – static (01:00)

Shot 18: long shot of boy band performing – static (01:06)

Shot 19: extreme close up of Matt playing guitar – static (01:10)

Shot 20: extreme close up of Matt tapping his foot – static (01:14)

Shot 21:high angle close up of Sam playing the drums – static (01:16)

Shot 22: medium close up of Jasmine Price on stage – static (01:18)

Shot 23: close up of Nicole on stage – static (01:20)

Shot 24: long shot of Will on stage – static (01:22)

Shot 25: medium shot of boy band with heads on the table, bored – static (01:26)

Shot 26: medium close up of Harvey looking bored – static (01:29)

Shot 27:medium long shot of boy band behind desks– static (01:32)

Shot 28: close up of Jasmine performing – static (01:36)

Shot 29: long shot of girl band performing on stage– static (01:39)

Shot 30: medium long shot of boy band sitting behind desks – static (01:42)

Shot 31: medium shot of boy band sitting behind desks– static (01:43)

Shot 32: close up of Amy performing – static (01:45)

Shot 33:  close up of Jordon performing – static (01:50)

Shot 34: close up of Jasmin B performing – static (01:52)

Shot 35: extreme close up of Matt tapping his foot– static (01:56)

Shot 36: close up of Harvey yawning – static (02:00)

Shot 37: close up of Sam rolling his eyes– static (02:02)

Shot 38: medium shot of Matt performing – static (02:06)

Shot 39: medium shot of Matt performing – static (02:09)

Shot 40: fade to black (02:10)

Shot 41: long shot of boy band performing – static (02:18)

Shot 42: medium shot of Sam performing on the drums – static (02:22)

Shot 43: medium shot of Matt playing guitar/performing –static (02:28)

Shot 44: medium long shot of boy band sitting on stage – pan (02:31)

Shot 45:medium long shot of boy band standing on stage – pan (02:33)

Shot 46:long shot of boy band standing on stage with instruments – static (02:35)

Shot 47: long shot of boy band wandering around stage – static (02:37)

Shot 48: low angle close up of Harvey singing – static (02:40)

Shot 49: long shot of boy band on stage (with instruments) – static (02:43)

Shot 50: low angle close up of Harvey singing – static (02:46)

Shot 51: long shot of boy band on stage – static (02:50)

Shot 52: low angle close up of Harvey singing – static (02:52)

Shot 53: long shot of boy band on stage – static (02:56)

Shot 54: low angle close up of Harvey singing – static (03:02)

Shot 55: long shot of boy band on stage – static (03:06)

Shot 56: medium long shot of girl band performing – static (03:07)

Shot 57: close up of Nicole on stage – static (03:08)

Shot 58: medium long shot of Jasmine on stage – static (03:09)

Shot 59: long shot of Will on stage performing – static (03:10)

Shot 60: medium shot of Matt performing – static (03:12)

Shot 61: medium shot of Harvey on stage – static (03:13)

Shot 62: medium shot of Sam performing – static (03:15)

Shot 63: extreme close up of Sam tapping his foot on the drum – static (03:18)

Shot 64: medium shot of Sam performing – static (03:22)

Shot 65: close up of Harvey singing – static (03:26)

Shot 66: medium close up of Harvey flipping his hair – static (03:27)

Shot 67: long shot of boy band on stage – static (03:29)

Shot 68: long shot of boy band performing on stage – static (03:42)

Shot 69: medium long shot of boy band performing on stage – static (03:49)

Shot 70: close up of ‘Britain’s Got No Talent’ sign being taken down – static (03:52)

Shot 71: medium long shot of boy band walking off stage – static (04:04)

Pitch:

Pitch:

Band Profile:

Band Profile:

Character profiles from jasminbodman

Planning: Choosing our song:

Choosing Our Song:

Four our coursework we are making a music video, so of course we need a song from our chosen genre, indie/alternative. We searched for different bands from this genre, preferably unsigned ones. We tried to look for songs that didn't already have music videos because this would allow us to create a music video for it without the influence of an original video and we could create something entirely our own. We found a band called Jungle Doctors, an indie band that have not quite made the big scene yet, so we thought that their music would be good to use as it isn't as popular as say, The 1975 and the song we chose of theirs, 'LATE', doesn't have a music video so we could create our own and use our ideas, along with genre conventions to make a product for the band that we want to create. 

In order to use a song from this band we had to seek out if we actually could, if there were any copyright laws, so we sent an email explaining about our coursework and asking permission to use the song. 

Another key factor, of course, was listening to the lyrics of the song and thinking of ideas for our video based on the lyrics. These are the lyrics:

Said you wanted it

But you let go

Now you're letting yourself slip

Said you wanted it

But you gave up

Now every bone in your body aches

Said you wanted it

But you let go

But you gave up

Now you're turning to drips Said you wanted it

Not living in a drowse for no more

Now every bone in your body ... So listen You're not a boy You're not a boy

You left it all beyond

What good are your for? Everything you left, that has gone You're not a boy Said you needed it

Or all the bones in your body ache

But it didn't change Not every time you look Said you needed it But it stayed the same Said you needed it

Now every bone in your body ...

But it didn't change Or I could read you like a book Said you needed it But it went away You're not a boy

You left it all beyond

Not living in a drowse for no more You're not a boy What good are your for? Everything you left, that has gone You're not a boy

You're not a boy

Never listen to a word anyone says Never listen to a word anyone says Never listen to a word anyone says Never listen to a word anyone says

You're not a boy

Not living in a drowse for no more You're not a boy What good are your for? Everything you left, that has gone You left it all beyond You're not a boy

You're not a boy

Not living in a drowse for no more You're not a boy What good are your for? Everything you left, that has gone

You left it all beyond

For example, one idea we had for a part of the video would link to the lyric "You're not a boy", and we thought we could challenge stereotypes and whilst with this lyric one might think of things that aren't considered 'boy-ish', we decided that we might show all of the conventions of a boy (whilst linking to the indie genre) by showing scruffy appearance, dark clothing and other things that we'd associate with boys, as well as the indie/alternative genre in order to be quite ironic and different, as people wouldn't expect to see this because it is quite contrapuntal (because the sound wouldn't link with what is being shown).  

Record Label Research:

Record Label Research:

• A brief historical overview of the label.
• What other acts are signed to that label?
• How successful are they?
• Why is it appropriate for your band/artist?

Examples of record labels that are associated with our genre:

• Eclipse Records
• Dancing Turtle Records
• Dirty Hit
• Abbey Records
• Domino Recording Company

We researched different record labels that would associate with the indie/alternative genre and found five examples. Some of the labels are signed to indie bands that are considered popular within the genre, such as Dirty Hit is a label who signed The 1975 and Domino Recording Company is the label for which Arctic Monkeys are signed to, two bands that we have researched in depth. However we have decided to research further into Domino Recording Studio as we want the band that we are going to create have a similar image to that of the Arctic Monkeys.

Domino Recording Company

• Domino Recording Company was founded in 1993 by two men, Laurence Bell and Jacqui Rice. They are an independent UK based company, however the company worked with small American bands when they first started out in the business. It is now known as one of the longest running (and successful) UK record labels today. There are different 'parts' to the label, such as a branch in USA that handles the releases in the USA, with German and French branches too. Also, Geographic Music, a branch that is in a position of authority over the subsidiary releases slightly different music, music that offers a different kind of sound. 
• Acts that are signed to the label include the Arctic Monkeys (UK based), The Kills (USA based) and Franz Ferdinand (UK based). From looking at the Domino website, they are 'very English', with slogans such as "Domino...is watching crap on tele" and I think the British-ness shows through in the videos created by the artists that they are signed to, for example the song by Arctic Monkeys, "When the Sun Goes Down" portrays a British scenery within the video and if one was to watch it, they could most likely identify it as a British video. This is good for the band as well as the record label because the Arctic Monkeys have become very popular through the years with their unique music and interesting videos so would also give credit to the record label too, perhaps resulting in more labels wanting to sign with them. "No Wow", a music video from The Kills, like the music videos of the Arctic Monkeys, shows the genre perfectly (as indie/alternative/rock) with simple colours and visuals and similar camera shots and movements. A thing that we noticed was that on YouTube, it is clear to see that The Kills' video was uploaded by none other than their record label - if people and fans liked the video, they could click on the name of the page that posted the video (Domino Recording Co) and then find more videos that are linked to the one that the people liked. 

• The record label has become more successful throughout the years, starting off quite small and unrecognizable to quite a popular company. The fame started to grow when bands like the Arctic Monkeys and The Kills were signed to them, because these bands were quite popular beforehand with the target audience. As the company have different branches into different countries, it shows that they have expanded and grown as a company in order to find new talent across the globe and it also means that more people globally can find out about the company.
• This record label is suitable for our band/genre because they have the image that we want to portray through our band. The Arctic Monkeys are a band that we have been influenced by in the research and planning of our music video and band image, so by using this record label, it would really tie together the image that we want to create and our target audience would easily recognize our band as an indie/alternative band if we used a record label that already promotes bands similar. 

        

This is the website for the recording company, where a lot of information can be found about all of the band that they support. The website also has information about CD and album sales, which promotes the band and urges people to buy the album as well as singles. The site, for us, was quirky/cool/original which would reinforce the characteristics of the indie/alternative genre.